ONUG SEO INTELLIGENCE

Overall Score is a weighted blend of three sub-scores:

• 30% On-Page SEO
• 35% Content Quality
• 35% Search Performance

All scores are integers 0–100. The overall score is the weighted average, rounded to an integer.

Evaluates technical and structural signals Google uses to understand the page:

• Title quality (length, keyword placement, specificity)
• Meta description presence and relevance
• Focus keyword usage and density
• H-tag structure (H1 presence, H2 hierarchy)
• URL structure (slug readability, depth)
• Yoast SEO score integration

Score bands: 0–30 weak · 30–60 moderate · 60–100 strong

Evaluates whether the content itself serves the audience and Google's quality bar:

• Word count calibrated to content type (event, blog, page, sponsor)
• Readability (Yoast readability score)
• Topical depth and keyword coverage
• Content-type alignment (a 200-word sponsor page is fine; a 200-word blog post is thin)

Cap applied: When Google classifies the page as "Crawled – currently not indexed," this score is capped at 40 — Google's decision implies content quality gaps regardless of other signals.

Evaluates actual Google Search Console performance, filtered through intent quality:

• Baseline: Zero impressions = 0–20 · Growing = 40–60 · Top 3 positions = 80–100
• Intent adjustment: If most top queries are JUNK for the site's goal, this score is capped at 50 regardless of raw impressions
• Qualified bonus: Pages ranking modestly for many QUALIFIED queries score higher than pages ranking #1 for junk

Caps applied:

• NOT INDEXED or ERROR pages capped at 15 — unindexed pages cannot perform
• Junk-query-dominated pages capped at 50 — attracting the wrong audience

Top search queries for each page are classified into three buckets based on the site's primary goal:

• Qualified — searchers aligned with your target audience and goal (branded, event-specific, decision-maker queries)
• Adjacent — professionally related queries that aren't directly goal-aligned (broader topic searches)
• Junk — wrong audience entirely (students, definitional queries, unrelated tangents)

Classifications are dynamic — they shift based on the primary_goal you set in Site Context. Changing from "community growth" to "lead generation" will reclassify queries accordingly.

Our scoring system isn't frozen. It adapts as:

• Google's algorithm shifts (E-E-A-T emphasis, AI Overviews, Core Web Vitals)
• SEO best practices change
• Our understanding of your goals sharpens

Each analysis is tagged with the methodology version it was scored under, so you can trace any score back to the rules that produced it.